• The strategic choice of a brand owner’s digital transformation between radical restructuring of the channel via collaboration with channel partners and doing it internally alone.
  • The process and critical success factors of the digital transformation process of the marketing channel, while pinpointing the key success factors.
  • The role of CEO leadership and digital technologies in digital transformation of the channel.
  • How brand owners can achieve sustainable digital transformation of the channel.
  • Why did CHANDO opt to collaborate with channel partners for digital transformation of the entire channel rather than pursuing it internally alone?
  • What obstacles did CHANDO encounter during the digital transformation of its channel? How did Chairman Zheng guide the company in overcoming these challenges?
  • How did digital technologies facilitate the digital transformation of the channel?
  • What are the key factors that contributed to its success of the digital transformation?
  • 5.How could CHANDO overcome the challenges of sustaining its competitive advantage via the digital transformation of the channel?
CHANDO：“Win–Win” Digital Transformation of Its Marketing Channel
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